THE CHALLENGE:


Develop an integrated marketing campaign for KENTECH’s new self-check background screening solution, eKnowID.


ABOUT eKnowID:


In this modern age, a person’s digital profile is readily used to determine eligibility for employment, education and housing. The very same tools these companies and organizations use are also valuable to individuals seeking more information about themselves. Whether to confirm that your identity has not been stolen or to ensure the safety of yourself and your family, eKnowID has cutting-edge background checking technologies to help you make more informed decisions about the people in your life.


Visit www.eknowid.com to read more about the product.


ENTRY DETAILS:


Your entry will be a marketing campaign focused on an assigned target audience which you will receive when you register, and it should aim to effectively explain how to successfully penetrate this target market. It should also be a complete campaign package including topics such as:

  • online media (i.e. interactive ads, banners), 
  • print media
  • social media, publicity, radio, television
  • press releases
  • events and trade shows
  • search engines,  commercials, tools to measure success, etc. 
  • Include any appropriate charts, numbers and tables where necessary as well as outline potential target markets. 

Be creative, nothing is off limits. Set goals and explain how they will be reached. It’s time to put your skills to the test.


Your entry must include a written marketing campaign of up to 20 pages in a PowerPoint format. Teams can provide an optional video supplement no more than two (2) minutes in length and less than 50MB in file size. Accepted video file formats are: mpg; mov; wmv; MP4; or embedded in the PowerPoint.

Make sure to include:

  • An executive summary of the idea and how it will positively impact Kentech’s growth strategy.
  • Research that supports the campaign; visual illustrations of how the idea can be integrated across various media channels.

DATES: 


Register by April 28, 2013

Entry Deadline is May 10, 2013 at 12 p.m.


Registering is on a first come basis-first serve basis. 


JUDGING:


Entries may be judged on any of the following: innovativeness and creativity;  technological enhancements; quality of information gathered, presentation and overall execution. The competition is judged and critiqued by a group of professionals and executives of the company.


TOP THREE SUBMISSIONS:


The top three submissions will have the opportunity to present their ideas to the CEO and executives of KENTECH Consulting, Inc., a nationally recognized IT company.


FIRST PLACE PRIZE:


  • A $500.00 cash prize for the winning team.

  • In addition to cash prize, individual’s of top three teams are eligible for a paid internship and real life budget to implement a campaign during the Summer of 2013. Three internship positions are available.

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